Become the Obvious Expert

Currently reading this book. Very insightful and it has a lot of information that photographers will find useful in their marketing strategies.

Become the Obvious Expert: "More than 200 Obvious Experts in a wide variety of fields have contributed to the book. You'll get their personal insights on how they first moved from being rarely recognized to their status as the Obvious Expert. As you can imagine, this kind of inspiration is invaluable to beginners and pros alike."