Ask an Art Buyer: Marketability with Maureen Martel — HeatherMortonArt buyer

One great read if you are an emerging photographer. Marketability is one of those murky / gray areas of creating your portfolio. We talk about it all the time... Look at the work. Where would it be applicable? Find those places to make the work applicable and approach.

Ask an Art Buyer: Marketability with Maureen Martel — HeatherMortonArt buyer:

"Yet, this is what we’ve gotten ourselves into (and I spread blame equally among weak Account Service and lazy Creative Directors). How do we retain enough freedom in execution to exploit the act that Maureen describes above- to let the photographer overlay their style and filter it through their particular vision? Surely this is when the best work happens?"