..it is still beautifully designed. And the idea can be used so effectively for other projects. It was created and hyped strongly to introduce filmmakers who did interpretations of speed for Nike. Think of the 'cool factor' of this. Instead of creating a site to hawk shoes, the blog introduces young filmmakers who create films based on the concept of speed and nike shoes. People interested in 'indie' films see the blog and then send their friends there.
No hard sell "10% off every pair" crap.
This site created a 'buzz' because people talked about it at so many different levels. Concept, content, execution and 'cool'.
What projects could you document on a simple site that could be considered so cool that everyone would want to tell thier friends about it? Hey - you all are photographers... self-assignments, pictures of an event (vote day?), your kids, recent commercial outtakes from a huge assignment, portraits of your clients...
Just a thought.
Art of Speed
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