Visit his blog for some great insights. And visit Cafe Press as well. This simple idea that Decker catches could really be a cool concept if it was taken and massaged into your specific arena.
Selling stock... after the purchase offer a premum for sending your link via their recommendation to two of their peers. What kind of premium? Did you visit Cafe Press yet?
Portrait shooter... what if you offered a free set of wallets if they sent your message under their email name to three friends or relatives. Worth it? Sure.
Wedding Photographers have so many possibilitie. Think creatively. Think virally. Think "Iwannahaveatonofclientsandmakemormoney". Ya know.
Decker Marketing: CafePress has a Great Checkout Page Idea: "CafePress has a Great Checkout Page Idea
CafePress does many things right. They have a clean site, it's easy to use, and they have a compelling value proposition. I just ordered some personalized products for my people.
One idea I've only seen at CafePress is a 'Pass It On' feature on their 'Thank You' page after checkout. "
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