Found this site after visiting Seth's blog this morning. There are some very well written white papers here. Great reads and powerful information. Of course most of you are not Tech Companies - doesn't matter. There are things to be learned here and things to be considered and things to be challenged for sure. But it will make a nice read over a cup-o-joe...
: "The Phelon Group helps enterprise technology companies build and sustain high-value reference programs that enable a distinct advantage in the drive for customers and corporate growth.
Based on Customer Leverage principles of strategic methodology and mutually beneficial customer relationships, we help clients leverage their key customers resulting in faster sales and higher-impact marketing.
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