you all know I think Seth Godin's book "Free Prize Inside" is one of the best business books around. You should own a copy. You should read it. Three times.
Looks like the good folks over at Forbes thinks Seths book is one of the years top 10 books... Cool. Congratulations Seth!!!
Forbes.com: Forbes.com's Business Books Of The Year: "Filling out the list is Free Prize Inside! by Seth Godin, who offers a 'manifesto' of innovative marketing techniques. Taking his own lesson to heart, the book was sold inside a cereal box, and wound up as the only marketing text to make our list. "
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