Seth Nails One of the Problems with Non-Web Thinking

It is so true. One of the most difficult challenges traditional businesses, or even modern, but with traditional baggage, businesses face is understanding that online is different. Photographers who have been doing business in the traditional ways for years find that they now have to rethink the whole enchilada. We constantly have to educate and re-educate our clients to the new realities. I will post a case study this week where a traditional client we have has worked very hard to re-invent his online business.

Seth's Blog: "Online you don't have 1 retail store. You have 50,000 retail stores.
And you know what the customer is looking for BEFORE they walk in!"