Saturday, February 05, 2005

Seth Understands why Amazon Did It...

Seth is right on with his view that the point to Amazon's new shipping program is a customer retention program, not a shipping discount.

Ways to make it work for you could be:

Photographer tells his client base that for a flat fee of $2000 they will receive an additional 2 hours of photoshop on every project for a quarter, year... whatever. Then when they think of hiring another photog they will think twice because you have already got them.

Designers could come up with a fixed fee that would let the client get a logo presentation on any of the next six projects...

There are many ways to rope, err... , let your client buy into a great discount. Think of them. Contact me and we will think of them together.

Seth's Blog: "Imagine a new chain of cafes that offers a coffee club. For a flat fee, you get all the wifi and lattes you can handle. With the markup on both, the owner does great, and people would feel terrible every time they strayed."

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