Spin Me has advice for Musicians that works well for photogs too

Speaking with a photographer this week, she mentioned that she was trying to promote herself to a particular agency in town. I asked her what she was doing to get them interested in her and she told me that she was sending postcards every two months and had been doing that for about 4 years. And that with no success... not even one call.

I tried to explain that at this point she wasn't even getting seen. Her postcards were not even being noticed. They were expected and ignored. She needs to do something totally different, maybe even outrageous to get noticed. She had nothing of that, preferring to go merrily on with a failed campaign because it "felt right" to her.

Oh. I thought marketing was about getting the other guy to feel "right" about you.

spinme.com: Slow-Cooked Success: "If you do what everyone else does and expect a better result, you'll be the first in line to kick yourself in the butt later on. Instead, focus on the small things you can do differently every day to move yourself forward. It may take a little longer than you want right now, but your gains will be real, and you won't endure the shock of a crash when your real, perfect audience is there to support you."