Now that's Brand Loyalty

The poor guy needs to realize that the love of some things will drive victims to protect their posessions with vengeance!

Wouldn't it be nice to instill this type of love of product (or at least the perceived value of the item) in all our products and service.

Yahoo! News - Japanese woman tackles burglar to save designer wallet: "TOKYO (AFP) - A drunken Japanese burglar became a cropper when he tried to steal a young woman's designer wallet.