What's With That Overstock.com Ad? - So low-budget it's - mesmerizing. By Seth Stevenson: "3) It's all about the music. This simply can't be the theme song for a retail store. Where's the up-tempo power-pop? The jangling Stratocasters? The pounding beat? This piece sounds more like an elegy for a long-departed lover. "
Tuesday, March 01, 2005
Overstock.com Ad Increases Recognition with Simple Technique...
Sultry spokesperson, clever word play, subtle interest... Great Ad. Cause it works. Read the article for stats on how high the recognition level of Overstock.com has increased.
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