The Power of Viral Marketing

This is a great little story about being the best, working toward a specific goal and getting people to tell your story for you. Marketing is becoming more about the story (part of the power of design), and getting other people to tell your story for you. Viral marketing is telling lots of people the story who tell others. In arts the story usually has some flair to it. Grab a bottle of Tito's and start to think about you own story. BTW... if the story starts to include leprechauns or Paris Hilton, stop drinking the Tito's...

The Austin Chronicle Cuisines: Beveridge Man: "Everyone said it couldn't be done. Imagine the suits at Smirnoff or Absolut or Stoli sitting back and laughing over the prospect. 'Texas vodka? Who the hell would buy a vodka from Texas?!' They probably laughed until their faces turned beet-red. Now imagine their chagrin when Tito's Handmade Vodka won the 2001 Double Gold Medal at the San Francisco World Spirit Competition, signifying that all of the judges had picked Tito's as the best. It was unanimous."