Maybe the Truth is Still Out There

Director David Duchovney inspiring a legion of blog readers to help spin the web toward his movie. Viral marketing at it's core, the site has daily updates and works to bring the reader into the making of the film. Could be simply a ruse, but the site is so fun that I genuinely hope not.

Lions Gate Directors - David Duchovny: "again, much of this legwork will be in your court, there won't be a ton of money spent on advertising so if you're not already interested, you may not know it's out there. such a crowded, loud, expensive market place. i have to say that i am really excited about the extremes of responses the movie has provoked in both critics and audiences. love and hate. anything better than lukewarm, ok---i figure i'm on the right track and will keep on going. can't wait to start the next one. maybe in the fall, maybe later. have to act a little more before i get too old and nobody's interested. keep the faith. keep spreading the word."