Multiloguing - A Good Article

A good article for bloggers and communications folks. Thinking about a Blog (and you should be), this is a must read.

What's Your Brand Mantra?: Multiloguing: "People define blogs as online journals. That definition leaves out blogs' linky nature that elevates them into a completely different arena. Just as a web site should be more than 'brochure-ware', a blog should be more than 'journal-ware.' I see the blog as personal, scalable conversation tool that happens to resemble an online journal. Social networks like LinkedIn, wikis and discussion forums all serve the same purpose. We're engaging in multilogues, and using the tools at our disposal to make it easier."