A Marketing Analogy

Turning strangers into lovers. Hmmmm...

recursiveProgress: 21st-century Marketing: The Funnel of Love: "This business of marketing, for our purpose at least, is the process of turning strangers into persistent customers. A relatively consistent sequence of events must occur for a stranger to become a spouse (persistent love). The events parallel the process that creates loyal customers. Avoiding, ignoring, or otherwise missing any of these steps typically results in a relationship of dubious durability."