Wednesday, May 11, 2005

Rogers, Slingerland, Gretsch, Ludwig

I love to play the drums. Been doing it most of my adult life. I have two sets; a new Yamaha set that is quite elaborate with 5 toms and 5 cymbals, and a vintage Rogers 6 piece "Londoner" set with 9 cymbals. The Rogers is strictly for jazz and the Yamaha is for Rock and Country.

Playing the drums involves coordination, physics, spatial references, an understanding of time, taste and planning (you must be planning that fill and setting it up a few measures ahead or you are in trouble when it is upon you.)

It is also one of those instruments that was difficult to show off to relatives when I was young. Mom never had me play the drum part to "Moon River" for my aunts and uncles. And a well crafted, musical drum solo is one of the most rare of all musical endeavors. Even after playing for nearly 40 years, the drum solo is still a daunting area that I work on every time I practice.

What does this have to do with marketing. Well, good marketing, storytelling that is, requires much of the same disciplines: coordination of message and reality, physics (media), an understanding of the transience of time and its unmerciful passing, taste and a good deal of planning. Plan that marketing well in advance and execute at the moment that the opening presents itself.

Hey, gotta get back to listening to these... the best drum solos of all time. And they are free downloads. Check out Buddy's "Channel One Suite", Joe's "Take Five" and Peart's Drum "Solo". Then plan your marketing strategy with a pair of Regal Tip 3A's tapping on the desk.

DRUMMERWORLD - famous drumsolos at drummerworld

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