As traditional marketing slips into the sunset...

Innovative ways of marketing show up. Hire an up and coming artist to sing a special song for your company, then show clips from the "music video" on TV to the demographics you want. Throw a logo in it and it becomes a commercial. Invite them to your website to download their own copy of the song while giving you permission to market to them in the future.
Slick
GAP

white jeans: tv