Came across this well done site for a coffee company (HT - LaShawn) and you should take a look at how well they are using the web to market their specialty items.
Of note: Blog on home page, news and info as well. A link to the newsletter, easy to follow naviagation and a simple, easy to view site. Three columns for organization and content rich for the visitor.
Take a look and think about how this approach, Google friendly, easy to navigate and classy in an understated way may serve as a model for your next site.
Stone Creek Coffee Roasters - Wholesale Coffee, Retail Coffee, Mail Order Coffee
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