WindMedia has it about right

Read this thought provoking post. All of it.

WindMedia: "Good enough" photography is receipe for disaster: "Rule – Ignore claims and look at the budgets and results. Does publication XYZ value photographic art, or just do the bare minimum to “have some pictures.” You can quickly answer this question by looking at a couple of issues of the publication.

So why should you care? Hint – the bottom line is critical to all publications. Your image is your bottom line."