Whether it will be heeded or not...
"Instead of courting media buyers, court your consumers instead. Media buyers aren't going to help you solve your problems...you are. If you reinvent yourselves and create a more evolved environment through which to engage your readers, chances are the me-too media buyers will flock back like sheep.
The ad-edit relationship is contrived and backwards. Content is key...not getting an additional page from P&G. The answers to your problems are all around you; you need to open your eyes."
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