Deliver what is expected...

and you may be perceived as boring.

I am always pushing to do something not expected, or above and beyond... even if it is just a little bit. When the bar is raised, you have to work even harder to standout. Doing it the same as everyone else gets you nowhere. Stand up, stand out... shine.

Creating Passionate Users: Getting what you expect is boring.: "People talk about things that are surprising, or that really suck.

You talk about the waiter who went way above the call of duty. You talk about that movie that Ebert gave four stars but that you thought was one long and painful cliche.

So wake up the brain and do something surprising or at least unexpected for a given context. If you're a teacher, trainer, or authoring learning materials, for frick's sake don't have all your exercises, lessons, and stories simply confirm what the learner expects!. If the learner spends a half-hour doing an exercise that does exactly what you said it would, that's valid practice, but not memorable."