Seth's Blog: Unlikely... Hopefully

Seth's point is one we have been touting to our clients. Go ahead and place a couple of hundred images on low-cost stock sites like iStockphoto. Start a photoblog and show some of the more esoteric of your images. Put them up with Creative Commons licensing. Not all our your stuff... some of your stuff. Shoot specifically for giving it away.

Bands play for free to develop an audience. Dancers dance at any opportunity to perform so that they can show their stuff and develop fans. Authors read excerpts at bookstores. Cartoonists leave little cartoons on napkins in chic NY bars.

Photographers should treat their work with more respect and realize that sometimes the best way to get noticed is to give something of value away. Build a following on your blog. Give an image away every month... with the caveat that if someone uses it, they let you know. Make a collage of all the cool things folks did with your free image.

There are so many ways to create authentic 'buzz' instead of trying to spin your way into a web of 'marketspeak'.

Ya know....

Seth's Blog: Let's just say the unlikely happens: "But soon, producers seeking an audience start to make their stuff free. Because when they do, the audience goes up 100x.

And then, in order to compete, others do the same thing. Wouldn't you if you had a touring band? Wouldn't you if you had already exhausted your DVD sales and wanted a big enough audience for your sequel?"