Seth's Four Curves and the PHOTOtool

A few months ago Seth was talking about his experiences in publishing and launching new ideas / products. He called it "Four Curves of Want and Get".

Daniel and I know exactly what he is referring to. We have experienced it a lot lately.

We own the PHOTOtool, an image management, marketing and sales tool for photographers and artists. We launched to great fanfare, and acceptance. We had good sales for awhile and then it seemed to slow.

We built this thing to help photographers. Our prices are amazingly affordable (at $50 a month - total) and still we seemed to hit a steep hill. Some of our competitors offer lots less for lots more and we still had a challenge finding qualified leads. It is frustrating as we of course don't have some of the bigger bucks for marketing that some of our competitors have. So we have tried being even more audacious in getting the message out.

Seems to be working. Getting around 2 leads a day and when we show the photographers what the PHOTOtool does for them, it is actually an easy sale.

The point of this post is that we could have just waited and spent more money to get noticed, but instead chose to be very proactive in limited geographical areas. This focused push seems to be bearing fruit. We seem to be gaining a steady uptick.

What we do, you can do. Don't stand still, try things that may only reach 25-40 people... if they are targeted, and your message stays relevant, you can keep the marketing driving hard. Or Total Control Sites are driving leads to us and the blog is helping as well. We are pushing the blog work hard starting September so I will keep you posted on how that is going as well.