Does your presentation have to be squeezed into every type of possible scenario? Cause you only have one? Or two?
Are you trying to be a generalist when pitching a niche? Does every client see the same thing? Does your website still have the same images you had on it last year? Month? Week?
Who is that web site supposed to impress? What new information do you impart on visitors that may have seen your site last month? Do you have a "News" section that talks about all the cool things you are doing? Are you doing any cool things? Do you have a way to show new pictures and designs as they are born?
You do have new pictures? And designs?
Right?
Seth's Blog: Would you buy life insurance at a rock concert?: "When you spend all day making stuff (and making it better) it's easy to get carried away with the magic of your stuff. You (and your team) believe that your service, your candidate, your new product--whatever it is--is so powerful and well-priced and effective that any rational person will choose to buy it instead of the competition.
But what if you're selling it in the wrong place?
Or with the wrong tone of voice?"
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