At Yuri's Site

Looks really interesting.

Yuri Dojc: "In the opening paragraph of his landmark book Understanding Media, world-renowned visionary and media guru Marshall McLuhan wrote:

In a culture like ours, long accustomed to splitting and dividing all things as a means of control it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

Over the next ten days (September 23 to October 2, 2005), the McLuhan International Festival of the Future (MIFF) will explore the legacy and ideas of Marshall McLuhan at they relate to our future life, work and play. A wide-ranging series of public events (or happenings in McLuhan parlance) will take place in more than twenty venues across the city of Toronto, Canada. Details are on the festival website."