Just wondering.
Fryer's Blog in the Mountains: "Bringing Down the Big Dog
Sometime in your career you will enter an established market with another company who is the market leader. What to do? A knee jerk reaction is to compete on price alone. Not the best strategy.
The first thing you need to understand is how the other company is operating. If they are a division of a large company, chances are they have moved to cash cow mode. Their focus is on bottom line results and they depend upon market inertia to keep them rolling."
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