More from Kawasaki

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Rule No. 1: Make Meaning :: AO: "The Macintosh Division—where I started—had, arguably, the greatest collection of egomaniacs in the history of California. (And if you know many people from California, you know that's saying a lot!) The company back then was divided into product divisions: There was the Peripheral Products Division; there was the Autodesk Products Division; and there was the Macintosh Products Division. The Apple II Division, basically, was shipping: It was very profitable, and it made tons of money. The Macintosh Division, in contrast, was not yet shipping, and I don't know if it was losing a lot of money, but it was certainly spending a lot of money to finish the Macintosh. "