Read the whole thing.
A List Apart: Articles: Cheaper Over Better: Why Web Clients Settle for Less: "We’ve all been there. A client comes to you looking for a website. They know what they want and you know what you can deliver. You work on a proposal. You spend a few late nights and several pots of coffee writing the bid and designing what you think is a great website. You proudly fax off your proposal (w/ screenshots of the design) and settle down to wait for the inevitable phone call.
But it never comes.
Several weeks go by until, out of curiosity, you look up their domain name. To your horrified surprise, an ugly, cheap website slowly forms on your monitor. The alert icon flashes in the lower left as JavaScript errors compound on each other. The chunky, hard-edged banner GIF painfully loads on the top of the page as the multi-colored navigation buttons pop into view one by one on the side of the page. Quickly you scroll to the bottom of the page, hoping that this is their old site and they are still looking for a new design. Your fears come to a head when it says the most recent update was last week!
But why? Your page was beautiful! It was functional! It had everything they wanted and more! What could have driven them to settle on this monstrosity of a website? Why?"
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