Marketing Comet - bookmark this site

Lots, and I mean LOTS of great information, well presented, at this site.

Marketing Comet - Small Business Marketing Secrets: "One of the salespeople that worked for me approached a small business owner. He was very rude to her. Now I don't acre if people don't decide to do business with me, but there is no reason to be rude to my employees. A few weeks later - this same business owner contacts me to try to get me to do press for an event he is promoting. No way. And I remember every single person who has been rude to one of our reps.

I don't care how big a market you live in - don't be rude to people, it will come back to haunt you.

Look hard at how you are serving your customers. Always under-promise and over-deliver. Never, ever be indifferent to your customers complaints. Turn your customers into trusted allies who will do business with you for life, and send all their friends to you too."