(BTW... here is Seth's new FREE e-book: "Everyone's and Expert").
I love the points about becoming 'remarkable'. It was one of the main points of Seth's book, "Free Prize Inside." (It most certainly should be one of your Must-Reads.)
At the PHOTOtool and Total Control Sites, Daniel and I struggle with achieving 'remarkable' everyday. We want to make sure that our sites help photographers achieve goals set, increase visibility and get more work. We want their success to help drive ours. That's why we do free seminars, inexpensive consulting, answer our phones nearly 90% of the time, and have an open-door policy at the studio for our clients to drop in with suggestions, ideas, challenges...
I am working on a list of "remarkable" things you can do to stay on top, in the fray... active. I will post a few of them soon, but there are some in my archives as well.
Have you sat down with a pencil and paper and asked yourself "What makes me / my work remarkable?" Ask some friends. Ask some strangers. Ask some clients. Write down their answers and compare. Is there a trend that can be improved upon? Is there an area that needs work? Can you create remarkability in what you do?
Check out these books for some great ideas:
Art and Attitude of Commercial Photography
Portfolios that Sell
Free Prize Inside
Purple Cow: Transform Your Business by Being Remarkable
Fresh Glue: Good enough...or remarkable?: "Enough already! If your customers don’t leave an interaction with your company/product/service and rave to others about it, you won’t last. If your customers aren’t talking about you, no one else will. To get them to talk about you, you have to wow them…you have to be remarkable."Updates:
Here's an older review of "Purple Cow". Still timely though.
Fast Company article f
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