Wednesday, October 12, 2005

Winning The Project...

... Can Be More Art Than Science
A thoughtful look at presentations and the reality behind why so many proposals go unanswered, or un-won. Some things to think about when putting together your next proposal or RFP package.

About Design | Winning The Project Can Be More Art Than Science:
"Winning The Project Can Be More Art Than Science

'You can't win 'em all.' In fact, we'd be in trouble if we did.

Being on the losing end of a decision is always disappointing. Sometimes there are forces at work beyond your control:

* The Real Decision Maker(s) are protected
* The Real Criteria on which the decision is finally made is not in the brief, and
* Creativity, Process, and Experience may not be among them."

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