The Beauty of Simplicity

Fast Company talks about simple-to-use design and apps. It is one of the things that is driving Daniel and I as we build the PHOTOtoool, our Total Control Sites and our new Project Management tools. We aren't building huge apps with bells and whistles no one will use. Instead, we are focused on ease of use and powerful tools that do the job at hand. We add extras as needed, but we focus on useability and results.

The Beauty of Simplicity: "John Maeda runs the Media Lab's Simplicity Consortium. His goal is to find ways to break free from the intimidating complexity of today's technology and the frustration of information overload. He is a gentle, soft-spoken man, dressed elegantly in a crisp, white collarless shirt and black pants. And he is an unusual amalgam: having the mathematical wizardry of a computer geek with the soul of an artist. Indeed, in 1990, he left MIT for four years to study art. 'My whole life changed,' he says. 'I thought, This is a great way to live.' But rather than throwing over his digital life entirely, he conceived a mission. 'I came back to MIT to figure out how you could combine simplicity, which is basic human life, with this thing--technology--that's out of control.'"