If you don't know Al...

... you should read this article. Al Satterwhite knows what changing markets mean, and how to react to them. Maybe we all learn a little from Al...

NikonNet: "'You have to change with the times if you're going to be in advertising photography,' Al Satterwhite says, 'because in advertising photography the clients are into the flavor of the month. Actually, it's more like the flavor of the hour.'

Still, Al doesn't chase trends or follow fads. 'I don't change radically,' he says, 'because I don't like doing stuff for the sake of doing it. I still hold to my vision. I'm not much of a chameleon.' He does makes adjustments—in the highly competitive world of advertising photography you have to—but he stays true to his ideas."