Word-of-Mouth Worthy?

I always stress being excited about what you do and how you do it. The excitement can be contagious. I agree with John's take below, because I see mediocrity as nearly pandemic.

Rising above the din of 'gud 'nuff' takes planning, execution, commitment and a story that is genuine, compelling and, above all, interesting. That means activity. Passive marketing (advertising, source books, PR) is getting cold. Buzz, WOM, Viral... they are warm and getting hotter.

Terrific challenge, this new world of marketing.

Brand Autopsy: Measuring Word-of-Mouth: "The major reason why word-of-mouth hasn’t taken off is not because marketers lack the metrics to measure it. It’s because most products, services, and businesses simply aren’t worth talking about. Marketers should worry less about the metrics of “WOMUnits” and more about the message of the word-of-mouth activity. The more compelling and interesting the “WOMUnit,” the more people will talk about it.


Also marketers need to realize word-of-mouth is more than a marketing issue -- it’s a business issue. Marketers cannot simply sprinkle magical word-of-mouth marketing dust to create long-lasting word of mouth. For endearing and enduring word-of-mouth to happen, the activity must become part of the company’s culture. Sustainable word-of-mouth is much more a way of doing business every day than a component to a two-week heavy-up marketing blitz."