And naming the little bugger is really tough...

see previous post.

Firewheel Design | Four Concentric Circles of a Web 2.0 Name: "Okay, so there are some Web 2.0 brands out there with more sensible names, but really, we all know the good domains have been gone for at least five or six years now. So what are you to do? You've got your great new Web 2.0 idea, a little angel investment in your pocket, but you need a name. Let's take a look at the Four Concentric Circles of a Web 2.0 Brand Name."