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You need to read this amazing book. It's now in paperback, so even the penny pinchers among us can afford it.

Dynamist.com: The Substance of Style by Virginia Postrel: "In this penetrating, keenly observed book, Virginia Postrel shows that the “look and feel” of people, places, and things are more important than we think. Aesthetic pleasure taps deep human instincts and is essential for creativity and growth. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture’s aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society."