In the blink of an eye, blogs became big

Well...

Philadelphia Inquirer | 12/20/2005 | Blinq | In the blink of an eye, blogs became big: "And people are spending more time reading them. A recent survey by Advertising Age found about 35 million workers in the United States visit blogs and spend an average of 40 minutes a day reading them. One out of four blog visits could be considered job-related.

Andy Sernovitz, chief executive of the Word of Mouth Marketing Association, told Management Issues online magazine that blogs had become the favored diversion for 'office goof-off time.' Blinq reader (and blogger) William Young put the medium's appeal this way: 'Anyone who participates in the blogosphere knows that it's the divining rod of the nation.'"