Stock Agencies Try To Predict The Future

Ties in nicely with my piece on stock below. Read the whole thing.

Stock Agencies Try To Predict The Future: "How much do you know about pharmaceutical ads? What colors do they use? In which countries do they run? What emotions do they convey? Do they show people in pain?

For stock imagery companies, big sums of money are riding on questions like these. The agencies employ teams of people and outside consultants to do 'creative research,' a process that can involve tracking sales data, customer feedback and market trends."