It isn't that Google is such a 'bad guy', but that they are a no frills search place that does what the user wants it to. And it does it fairly well (I do think that tags will become more useful than keywords soon, and in some instances Google searches can really suck... but I digress). There will be some diverse players coming into this space and it will be interesting to see what they bring to the consumer searcher.
BuzzMachine » Blog Archive » Beware the Googeyman: "Meanwhile, the smart guys are hiring search-engine-optimization experts and trying to figure out how to get more people to their stuff thanks to Google. See the post below: Walled gardens are no more. Or, if they do exist, they are lonely places populated only by their few, cranky proprietors."
And this comment about Jakob Nielson is right on. This 'guru' is sounding more and more irrelevant as he goes off with these astoundingly stupid attacks. He doesn't seem to have even the simplest clue about how the market works and how searches add value to consumer actions. I particularly love the "self-annointed' description. Right on.
: At the same time, we have the self-annointed usability “expert” Jakob Nielsen (didn’t anybody ever tell him that reading lines of text three feet long isn’t very usable?!?) also goes after Google and search engines, calling them leeches because they create an open marketplace that suck more profit out of transactions as they get bigger and more efficient. His sequence sounds right but not his solutions. What we need is competition. What we need is an open ad marketplace. More on that in time….
I think you need a good Google strategy. Ignoring it or fearing it shouldn't be on your list of choices.
No comments:
Post a Comment