Sunday, January 29, 2006

OK... I',m hooked..

Maybe it is my lifelong love of Jazz and music that kicked in here, but I just love this. And the interesting thing about this fan-produced music... the first release earned a Grammy. No record stores, no lable, no fat-cat executives... just an artist, her fans and the shared love of music. This sort of thing will continue to inspire other mediums to come together for publishing poser. Fans, readership and loyalty will spark communities of content providers (blogs?) that will be funded by the fans. Not advertising, not donation driven, not subscription... more an 'involvement and ownership model.

Photographers should start to look at this model for funding projects near and dear to them... and a fan base willing to pay for the art once it is produced.
:|: ArtistShare :|:: "'I got to thinking: what's the one thing you can't download, the one thing that the artist can hold on to? The answer: the creative process. That's the product I'm offering: the creative process.' - Brian Camelio

ArtistShare is a powerful software solution combined with a unique business model that empowers the creative artist. ArtistShare has proven extremely successful in funding the creation of new music. In 2005, ArtistShare produced the first Grammy-winning recording with internet-only distribution. The ArtistShare software is Project based. Through Projects, Artists are able to monetize their ‘creative process’ rather than simply selling their CDs. The creative process is delivered to the fans through the Participant Offers. These Participant Offers are specifically tailored to the Artist’s fan base and include unique opportunities for the fan to witness the creative process of their favorite artist. This creates a myriad of product possibilities for the Artist as well as a very personal experience for the fan."

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