Things Change (2)

...but a subtle in some situations. Question... do you think that with all the challenges facing Kodak that spending big bucks on changing their logo will help? No? Me neither.

On second thought, maybe it is symptomatic of why they are having probl..., err, challenges.

Kodak's new logo - The Design Weblog: "I like the typeface, but can't say I'm feeling the yellow bars bounding the name. I also miss the suggested 'K' in the old logo. And lastly, though I hate the colors, I guess it's such a big part of the brand that they couldn't really get rid of it. The colors make work in different hues (Burger King, McDonald's) for other companies but even though it's been Kodak's official color scheme for so long, I still don't think it fits... and it's just plain ugly."