This is a long and excellent post...

Take the time to read this, print it out... I am going to study this and take a look at some of the things I have been working on and compare. I really enjoy Scoble's blog... and this is truly a gift to his readers.

Creating Passionate Users: Crash course in learning theory: "One formula (of many) for a successful blog is to create a 'learning blog'. A blog that shares what you know, to help others. Even--or especially--if that means giving away your 'secrets'. Teaching people to do what you do is one of the best ways we know to grow an audience--an audience of users you want to help."