Adrants » Google Maps Super Charges Rooftop Advertising: "Boing Boing digs into digg and finds MIT Advertising Lab talking about advertisers discovering the value of Google Maps and placing large ads of rooftops for those using Google Maps to see. Target's done it. Realtors are using Google Maps to their benefit as well by letting home buyers examine maps, zoom in on house and view selling details. Yes, Google does rule the world."
Wednesday, January 18, 2006
Yep... we call this...
Marketing. Easy, inexpensive, global reaching painted roofs. Sheesh... what a good idea. I think there are lessons learned here. Can you think of any? (Hat tip: Kevin)
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