Edges and clusters

Seth has a good riff on keeping true to the core values of your work. Do what you do really well and fight the urge to do everything for everyone.

Good words to think about.

Seth's Blog: Edges and clusters: "Clusters work because people are likely to be drawn to a crowd. They also work because making a good, better, best comparison gives us the confidence to go ahead and buy something. It's not an accident that profitable products like cars come in so many variations--having a choice makes it easier to choose (at least for a while). When Heinz comes in four colors, you don't have to decide whether or not to buy ketchup... you merely have to decide which color, and they win every time."