Risk Nothing. Become Invisible and Safe

One of the more interesting phenomena of our day. We have at our hands the most incredible tools for doing amazing, ground-breaking, revolutionary things... and most of us simply choose the safer road.

The main reason I am shooting more is that I realized how 'safe' my images had become. Playing around at Flickr has shown me some wonderful, edgy work and I want to break free of the 'commercial safeness' that took over my shooting. Technical excellence and competant imagery are demanded from every shoot. If you go off and do something 'off the wall' you could lose the client and tons of money. The problem occurs when that 'zone of safeness' imposed by the project begins to take over in the other aspects of the creativity. Not every shoot demands the perfect outcome. Trying new things at the risk of making a bad image or design is very difficult... especially for us old-timers. (Recognizing the problem is the first step to fixing it.)

Creating Passionate Users: Death by risk-aversion: "Risk-aversion is the single biggest innovation killer, and of course it's not just Microsoft that's been infected. Taking risks is... risky. But if not taking risks is even riskier, then WTF?"