Jim Logan - The World Is Full Of Crap Marketing, That’s Your Opportunity: "One the one hand, the low barrier means there is a lot clutter and crap we have to sift through. On the other hand, the norm is so pathetically low, it’s easier today to stand above the majority in quality of content and message.
Your opportunity is to not produce crap. So don’t."
Friday, March 24, 2006
Jim nails it...
... and I can only agree.
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