Find a need....

... and fill it. That is what we call 'niching' in web world. You don't have to have thousands of clients. Just a few who really, REALLY, appreciate what you do, how you do it, and how you make it unique, to make a business these days.

DCist: DCist Interview: John Vanderslice: "It's a strange time to be a studio owner, don't you think? Ever since the Pro-Tools revolution, everyone is doing things digitally now. And you're 'Mr. Analog.'

I was thinking about this the other day in terms of sexual fetish, like if you have one particular thing that you're into. Immortal Technique has this incredible line dissing record labels that says something like 'If someone can sell scat videos on the web and make hundreds of thousands of dollars, then someone should be able to market my record.' Whenever you stake out your own aesthetic area, your own niche, your own specialty, it doesn't matter if the world is against you or not. And the world is against analog. It's a museum piece, it's finished. Everything is going digital and I'm basically running an audio museum. But the thing is there are enough hard core analog people out there that come to the studio. We're not competing against all the millions of Pro Tools studio and home demo places."