How do you treat your customers?

Short, but very good little article on givin those that give you their money a lil' bit of love.

Creating Passionate Users: Why marketing should make the user manuals!: "Let's take the whole damn ad/marketing budget and move it over to product manuals and support. Let's put our money where our users are. If we're in it for the short term, then sure--it makes sense to do everything to get a new user, while doing as little as possible once we've got them. But if we're really in it for the long haul--for customer retention and loyal users--then shouldn't we be using all that graphic design and pro writing talent for the people we care about the most? Our users?"