Flickr Goes Mainstream?

Or does mainstream finally 'get' Flickr?

So Nikon goes to Flickr, finds a bunch of great shooters ranging from pros to amateurs, gives them a cool new camera and then uses their images to create a site for the camera. Yes. Now Flickr users are going in droves to the Nikon site (and they are all, uhhh... you know, PHOTOGRAPHERS). The internet buzz is considerable, and the site is getting hits like crazy. All it cost Nikon was a handful of cameras.

Yeah, that's cool marketing.