Digital? Art?

A very nice intro piece on marketing and selling digital art. As we move further and further from film and darkroom, these types of discussions will become more prevalent.

Reto and I stepped out of the gallery and wondered whether a space that focuses on digital art was viable. Does it follow the same economical model as any other gallery? Does it have a market? A future? [DAM] is a bit isolated in the art gallery landscape (at least in Europe as New York, for example, has Bitforms and the Bryce Wolkowitz Gallery) so how does it work? I then decide to contact Wolfgang Lieser, the gallery owner and curator, and asked him if he'd find some time to answer my questions. I'll never thank him enough for his enthusiasm, the way he supports and promotes digital artists and for reminding me that the discipline is already some 40 years old. Here's an overview of our conversation: